It still makes me smile…as I (Wendy, chief maxi of Period Packs) make my way to my children’s school or around town on errands, when car drivers (and their passengers), see the ‘Period Packs delivery van’ on the road, at the car wash or in a parking lot somewhere. The camera phones quickly emerge from pockets and I catch a glimpse of light in my rear view mirror as passersby snap photos while expressions of shock and surprise rest on their faces.
Interestingly, it doesn’t matter what age (or sex) since our van grabs the attention of pretty much everyone who sees it. No, it isn’t even pink–just your average silver minivan, with our business name and website on it. You’d think we were driving the Weinermobile with some of the looks we get. Yet, the only ones we’re concerned about are the drivers — who either speed up to get close enough to take a picture with their camera phones, or take their hands off the wheel entirely—just to grab the shot.
Not a day goes by that our delivery van gains a coveted spot in someone’s camera phone. We appreciate the interest of course, but have also learned a lot from just putting the word “period” out there in public. Some of the responses have actually surprised us,–when we see young girls cover their mouths and hide their eyes with embarrassment—even though they aren’t the ones in or driving our van! We see the smiles and outbursts of laughter from boys and men who cannot sit behind our van in traffic without snapping photos or falling into hysterics. Some also seem utterly dumbfounded by our business name and stare at it in an effort to decipher its meaning. They seem fearful, unsure and really confused.
What have we learned?
(a) We learned, most importantly, that we’ve chosen an awesome name for our business. Thanks!
(b) We learned that just by putting words out there in public, we’re initiating dialogue about menstruation across all ages and sex. We don’t mind if you laugh—as we’re clearly doing our job—and doing it well!
(c) Finally, we learned that we can get your attention by simply cementing a word on our car that is not frequently seen and even to this day remains relatively taboo. Part of our mission is to make menstruation less a topic of embarrassment.
In short, our goals are being met and the advertising on our delivery vehicle is hitting the mark. That makes us feel pretty good! We appreciate all the photo taking (whether for later mocking or even order placement)! What we also like is that there is an immediate response (photo taking combined with human emotion – be it shock, surprise and/or snickers). From our vantage point, we’ve hit a home run!
Now, we know what you are thinking…. “Whhaaatttt! Oh my gosh!! Something about your period! I’m horrified!” Well, we’re not. Actually, we’re trying to help you not be so horrified and instead, aim to deliver a message of goodwill to make you feel more comfortable, educated and not as nervous about a biologic certainty for all young women. We’re not suggesting wearing a t-shirt that says, “Hey, I have my period and I’m proud.” Nope…not at all. But, we are trying to make the foray towards womanhood a little less threatening and embarrassing. With knowledge and preparation, what at first seems awkward, will soon become a walk in the park.
But PLEASE…. be careful when driving!!!
We try to slow down when we see your phones in our rear view mirror, and often smile when we see your faces behind us or as you drive by. And really, we don’t mind when you laugh or throw photos on Instagram, Facebook or Twitter. Just do us a favor and link back to us sometime (#periodpacks).