We are thrilled. Overjoyed, actually, after seeing one of the most superior public relations tactics ever executed by Bodyform, a U.K. based manufacturer of women’s feminine hygiene products. Why the big fuss, you ask? Here’s the background….
Last week, British Facebook user Richard Neill (your average, everyday guy), decided to post publicly about his girlfriend’s period via his personal Facebook page that went like this:
Richard Neill to Bodyform 8 October
—————————————–
Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger
As you will note, his cry for attention was heard not by just a few followers, but a viral audience upwards of 80,000+. Not an easy feat. A few news media took notice –writing an article or two on his post—and even speculating as to the cause of its appearance. He may however, in the future, think twice before launching a public tirade via social media about the marketing of women’s sanitary pads as women were listening…and they responded swiftly, nimbly, and in the most brilliant manner — as is typical with women.
The response from Bodyform was a social-media-based, satirical YouTube video conversation with Richard delivered by ‘acting CEO Caroline Williams’ (an actress).
In the video (linked below), “Ms. Williams” outlines the reality of the situation to Mr. Neill –even going so far as apologizing for Bodyform’s ‘deceipt’ relating to the company’s promotion of feminine hygiene products as solutions that would allow women to be comfortable enough while on their period to rollerblade, skydive, horseback ride and the like. One of the most witty videos every posted—that ends with an unexpected finality that could NOT have been masterminded any better.
http://www.youtube.com/watch?feature=player_embedded&v=Bpy75q2DDow
Kudos to Bodyform for ‘saying it like it is’ while remaining elegant, gracious, thoughtful, feminine and superiorly intelligent—all while manufacturing and marketing sanitary pads. It doesn’t get much better than this.